How I found my way in the blogging world – SEO
SEO – Search Engine Optimization – can be a struggle when you’re just getting started. How I found my way in the blogging world – SEO gives you all the info on how I overcame my challenges and how you can too.
SEO sounds much more complicated than it is – sort of – because it is complicated. But it is not impossible. To start with, SEO is not a thing. SEO is a process. The process of preparing your posts and your site to be easily found so that your stuff shows up when the secret interweb searcher things are out looking around trying to find stuff. Make sense? Not really?
Here is an example. I have a site dedicated to organizing, decorating, and planning printables. When someone searches the net for organizing something I want my site to come up in their results. To make this happen, I have to set up my site, and my posts with relevant content laid out in a computer friendly searching way so that it tells them, “hey, we found what you’re looking for right here.”
Thankfully there are tools for this.
I use the Yoast plugin for WordPress, and I have grown to love it. At first, it was not easy. Yoast grades the quality of your readability and SEO in three colors. Red is a fail that needs work, orange is Ok but needs work, and green is good. Seems simple – but I thought I was never going to get the damn thing to turn green on any of my posts. I was wrong 🙂
The best part is that Yoast tells you what to do to correct your score. To turn red or orange to green. This is why I love this plugin. It doesn’t just say it’s not good it also tells you how to correct your issues. This is what I need!
Right now, as I write this post – this is what my readability “score” looks like:
Not too bad. In the past, I have had more red than green issues by far. Because I have been using this plugin for a while now, I know how to write differently as I go. This saves me from having to go back and make so many corrections. The thing I love is the little eyeball next to each issue. If you click on the eyeball, Yoast will highlight the areas that need help in your post. So you know what to correct right there. I’m going to fix that subheading issue and re-word the passive voice sentences. I’ll be right back. Done – and now I’m all green – good to go.
Yoast also has a keyword planner built right into the top of your WordPress dashboard so that all the resources you might need are right where you want them. However, I don’t use Yoast or even Google keyword planners. I use Pinterest. If you read how I use Facebook and Pinterest to drive traffic to my blog, then you understand how Pinterest operates as a search engine. Because Pinterest is the search engine I focus most of my effort on to get people to check out this site it only makes sense that I would use Pinterest for my keyword research as well, right? Well, it makes sense to me, so I hope it does to you too. 😉
If you’re struggling to get some traffic to your blog you should check out Yoast and use it along with Pinterest. I use the free version of Yoast and feel like it has made me a much more SEO aware writer. I am better able to structure my posts so that they are easier to read. Yoast also helps me to remember all the little things I need to do to make my posts “searcher” friendly because I want to show up when someone might be looking for what I spend so much time and effort doing.
When you first get started it can feel a bit overwhelming and frustrating. Give it time. It gets easier. Then, before you know it, you will start writing with SEO and readability in mind all the time.
Do you already use Yoast? If so, what do you think of it? If not, are using something else? Tell me…
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